B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- conversion increase for RCS compared to traditional channels (2026)
RCS campaigns show an increase in conversions of around 20% compared to more traditional channels.
- Approximate figure ('environ 20 %')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Digital Virgo
Primary
Tier A
https://www.digitalvirgo.com/fr/blog/rcs-un-levier-cle-du-business-messaging-et-de-la-communication-… ↗
Source Article
Le RCS : un levier clé du business messaging et de la communication de marque omnicanale enrichie • Digital Virgo
Pourquoi le RCS redéfinit-il le business messaging et la communication de marque omnicanale?
Le RCS n’est plus une vision d’avenir : l’écosystème connaît aujourd’hui une croissance rapide. Au cours des 18 derniers mois, le RCS for Business a enregistré une croissance mondiale multipliée par 30, comm…
Original Research
Digital Virgo
· Original study ↗
Methodology
Source : Webex et MobileSquared Analysis
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
RCS compared to traditional channels: 20% conversion increase. Source: Digital Virgo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-increase-20-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-increase-20-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion increase for RCS compared to traditional channels<br><small>Source: Digital Virgo (2026) · <a href="https://lighthousedata.io/data/conversion-increase-20-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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