B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- buyer ai agent preference for B2B buyers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Conversica
Primary
Tier B
https://www.momentumnexus.com/blog/ai-agents-b2b-sales-what-works ↗
Source Article
AI Agents for B2B Sales: What Works, What Doesn't - Momentum Nexus Blog
AI Agents for B2B Sales: What Works, What Doesn't
Here’s the number that should make every SaaS founder rethink their AI sales strategy: 50 to 70% of teams that deploy AI agents for B2B sales churn within year one.
Not because AI agents aren’t capable. Not because the technology is broken. Because t…
Original Research
Conversica
· Original study ↗
Methodology
Conversica report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 60% buyer ai agent preference. Source: Conversica (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversica-buyers-prefer-ai
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<blockquote cite="https://lighthousedata.io/data/conversica-buyers-prefer-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- buyer ai agent preference for B2B buyers<br><small>Source: Conversica (2026) · <a href="https://lighthousedata.io/data/conversica-buyers-prefer-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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