B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- preference rate for conversational ai over web search for individuals aged 18-34 (2025)
39% of individuals aged 18-34 prefer conversational AI responses over standard web searches.
- Data cited by Whites agency attributing to Accenture; original study details not provided in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://www.agencjawhites.pl/en/generative-engine-optimization-service ↗
Source Article
Generative Engine Optimization (GEO) service | Whites
Powrót
Generative Engine Optimization (GEO) Service
The evolution of artificial intelligence (AI) is reshaping user behaviors, compelling business owners and managers to adopt innovative solutions. Our GEO service offers a comprehensive strategy accompanied by continuous, monthly support in optimizi…
Original Research
Accenture
· Original study ↗
Methodology
Cited by Whites agency attributing the figure to Accenture; original survey methodology not described on this page.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
individuals aged 18-34: 39% preference rate for conversational ai over web search. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversational-ai-preference-18-34
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversational-ai-preference-18-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- preference rate for conversational ai over web search for individuals aged 18-34<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/conversational-ai-preference-18-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.