B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- share selecting convenience as top reason to shop online for online shoppers (2023)
In 2023 research by Bizrate Insights, 60% of surveyed shoppers selected convenience as the top reason they continue to shop online.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
https://staging-cbbf-bizrateinsights.wpcomstaging.com/consistency-rules-online-shoppers-are-creature… ↗
Source Article
Consistency in Ecommerce: Habitual Online Shoppers Drive Success
/ resources
October 26, 2023
Content Manager, Bizrate Insights
Bizrate Insights continuously studies the evolving habits of shoppers throughout the year. Our recent focus on holiday season data has revealed persistent patterns of behavior that are also likely to inform consumer behavior for this upc…
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights 2023 shopper research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 60% share selecting convenience as top reason to shop online. Source: Bizrate Insights (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/convenience-top-reason-shopping-online
HTML Embed
<blockquote cite="https://lighthousedata.io/data/convenience-top-reason-shopping-online" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share selecting convenience as top reason to shop online for online shoppers<br><small>Source: Bizrate Insights (2023) · <a href="https://lighthousedata.io/data/convenience-top-reason-shopping-online" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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