B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- share continuing to purchase from new retailers for surveyed shoppers (2020)
83% of surveyed shoppers who purchased from newly discovered online stores during COVID-19 said they will continue purchasing from them.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Criteo
Primary
Tier B
https://creativeclicks.com/blog/certainty-in-our-uncertainty-six-trends-for-the-2020-holiday-season-… ↗
Source Article
Certainty in our Uncertainty: Six Trends for the 2020 Holiday Season and Beyond
As we wrote in our blog post on Black Friday and Cyber Monday, the holiday shopping season has started earlier than in previous years.
What else can you expect this holiday season?
First, eMarketer just published research showing that US consumers will spend $190.47 billion online this holiday shopp…
Original Research
Criteo
· Original study ↗
Methodology
Criteo research cited by Creative Clicks
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
surveyed shoppers: 83% share continuing to purchase from new retailers. Source: Criteo (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/continue-new-online-retailers-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/continue-new-online-retailers-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share continuing to purchase from new retailers for surveyed shoppers<br><small>Source: Criteo (2020) · <a href="https://lighthousedata.io/data/continue-new-online-retailers-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.