B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- marketers identifying contextual targeting as primary strategy for marketers (2025)
41% of marketers identify contextual targeting as their primary strategy for navigating shrinking ID coverage and privacy regulations.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
mosaic.agency
Primary
Tier C
https://mosaic.agency/bi-weekly-media-brief-12/ ↗
Source Article
Bi-Weekly Media Brief - Full Service Media Planning and Buying
BI-WEEKLY MEDIA BRIEF
January 31, 2025
Social Media: Under new Meta rules, businesses that fall within a sensitive category, such as health and wellness, can no longer send Meta personal information, including mid- and lower-level “funnel data,” like whether consumers have purchased a certain produc…
Original Research
mosaic.agency
· Original study ↗
Methodology
Cited in agency media brief from an unnamed recent report (via Streaming Media)
Methodology documented
Segmentation
Industrymedia_entertainment
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketers: 41% marketers identifying contextual targeting as primary strategy. Source: mosaic.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/contextual-targeting-primary-strategy-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/contextual-targeting-primary-strategy-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- marketers identifying contextual targeting as primary strategy for marketers<br><small>Source: mosaic.agency (2025) · <a href="https://lighthousedata.io/data/contextual-targeting-primary-strategy-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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