B
Evidence Grade B
Safe to Cite
Current
$0.19
$0.19 -- cost per lead for contest marketing campaigns (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.19
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://cufinder.io/blog/wiki/marketing-channel-strategy/marketing-campaign/contest-marketing-campai… ↗
Source Article
What Is Contest Marketing Campaign?
Last year, I launched what I thought would be a simple Instagram giveaway for a SaaS client. We offered an iPad as the grand prize. The result? Over 3,000 entries in two weeks. Sounds amazing, right?
Here’s the twist: only 12 of those leads converted into paying customers. That’s a 0.4% conversion r…
Original Research
HubSpot
· Original study ↗
Methodology
According to HubSpot's analysis
Segmentation
Industrymarketing
Cite this stat
Plain Text
contest marketing campaigns: $0.19 cost per lead. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/contest-marketing-cpl-hubspot
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<blockquote cite="https://lighthousedata.io/data/contest-marketing-cpl-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.19</strong> -- cost per lead for contest marketing campaigns<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/contest-marketing-cpl-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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