B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- social engagement growth rate for Major content brand (2026)
In a DOOH campaign by a major content brand across multiple U.S. cities, social engagement surged by 75%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bluelinemedia
Primary
Tier B
https://www.bluelinemedia.com/case-studies/OOH MEDIA PLAN AWARDS/jellysmack_mpa_2022_final.pdf ↗
Source Article
When the Creator Economy Meets Billboards: Why OOH Matters More Than Ever - billups | Global Out-of-Home Advertising & Media Solutions
When the Creator Economy Meets Billboards: Why OOH Matters More Than Ever
Introduction
Date
Author
billups
Type
Articles
The creator economy didn’t lose relevance, it lost certainty.
For years, creators and brands played the same game: grow followers, chase engagement, and hope the algorithm stayed …
Original Research
bluelinemedia
· Original study ↗
Methodology
DOOH campaign across multiple U.S. cities
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Major content brand: 75% social engagement growth rate. Source: bluelinemedia (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content_brand_engagement
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<blockquote cite="https://lighthousedata.io/data/content_brand_engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- social engagement growth rate for Major content brand<br><small>Source: bluelinemedia (2026) · <a href="https://lighthousedata.io/data/content_brand_engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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