B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- content team growth rate for businesses (2023)
Businesses are expected to grow their content teams by 47% in 2023.
- Secondary citation without reference to the original study methodology
Lighthouse Research Team
Last verified:
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Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Top 7 Content Marketing Trends to Use in 2023
The title of “one of the first known content marketers” goes to—maybe you guessed it—Benjamin Franklin. To advertise his new printing business, he published Poor Richard’s Almanack in 1732. The yearly pamphlet contained calendars, weather predictions, recipes, poems, and more. Rather than proclaim h…
Methodology
Secondary citation in agency blog; original study not named
Methodology documented
Segmentation
Industrymarketing
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Plain Text
businesses: 47% content team growth rate. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-team-growth-2023
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<blockquote cite="https://lighthousedata.io/data/content-team-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- content team growth rate for businesses<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/content-team-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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