B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- strategy adjustment rate for B2B marketers with content marketing strategy (2021)
70% of B2B marketers whose organizations have a content marketing strategy made major or moderate adjustments to their strategy for performance improvements and reaching out to more prospects.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://empowerpioneers.com/content-marketing-is-still-king-for-generating-leads-for-your-business/ ↗
Source Article
“Content Marketing” is still ‘KING’, for generating leads for your business - Empowering Entrepreneurs Business Professionals
September 22nd, 2026
Why are business owners and marketing professionals so much focused on Content Marketing these days?
Answer: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly define…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
11th Annual Content Marketing Survey (2021 report)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers with content marketing strategy: 70% strategy adjustment rate. Source: Content Marketing Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-strategy-adjustments-2021
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<blockquote cite="https://lighthousedata.io/data/content-strategy-adjustments-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- strategy adjustment rate for B2B marketers with content marketing strategy<br><small>Source: Content Marketing Institute (2021) · <a href="https://lighthousedata.io/data/content-strategy-adjustments-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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