B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
82%
82% -- share of content creators repurposing content on social media for content creators and marketers (2024)
82% of content creators and marketers reuse and republish their content onto social media platforms.
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Lighthouse Research Team
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Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://ewhabrandcommunication.wordpress.com/2024/10/03/challengers-for-digital-marketers-to-overcom… ↗
Source Article
Challengers for digital marketers to overcome: privacy concerns, ad-blocking tools and content saturation
Challengers for digital marketers to overcome: privacy concerns, ad-blocking tools and content saturation
The development of digital technology has changed the world of marketing, providing organisations with unparalleled opportunity for reaching and connecting with customers. However, this technolo…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot survey cited via Pangarkar (2024)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
content creators and marketers: 82% share of content creators repurposing content on social media. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-reuse-social-media-82pct
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<blockquote cite="https://lighthousedata.io/data/content-reuse-social-media-82pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of content creators repurposing content on social media for content creators and marketers<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/content-reuse-social-media-82pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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