B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- content refresh traffic increase rate for B2B marketers (2025)
49% of marketers report higher traffic from refreshing existing evergreen content.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SingleGrain
Primary
Tier C
https://sagefrogdevnew.wpengine.com/blog/b2b-strategic-marketing-plan-spring-cleaning-for-q2/ ↗
Source Article
B2B Strategic Marketing Plan: Q2 Spring Cleaning | Sagefrog
As the weather warms and flowers bloom, it’s the perfect time to “spring clean” your B2B marketing plan. Q2 offers a natural opportunity to refresh your strategy and shake off any Q1 stagnation.
But this isn’t just a poetic metaphor—Q2 is a critical checkpoint. With three quarters left, timely adjus…
Original Research
SingleGrain
· Original study ↗
Methodology
Cited from SingleGrain content marketing research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
B2B marketers: 49% content refresh traffic increase rate. Source: SingleGrain (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-refresh-traffic-49pct
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<blockquote cite="https://lighthousedata.io/data/content-refresh-traffic-49pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- content refresh traffic increase rate for B2B marketers<br><small>Source: SingleGrain (2025) · <a href="https://lighthousedata.io/data/content-refresh-traffic-49pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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