B Evidence Grade B Graded under review Safe to Cite Aging

59%

59% -- consumer content quality influence for Consumers (2024)

2024  · Adobe

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Attribution: Adobe View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2024
Entity
Consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Adobe Primary Tier C
https://bertey.com/content-marketing-statistics-insights ↗
Confidence: 55/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Content Marketing Statistics & Insights [Updated for 2024] - Bertey
Last Updated on 3rd May 2026 Decoding Content Marketing: 50 Impactful Statistics and Insights To navigate the complexities and nuances of content marketing, understanding key statistics is essential. When you’re looking to present the case to stakeholders for implementation of content marketing camp…
Original Research
Adobe · Original study ↗

Citing Adobe State of Content report

Methodology documented
Industrymarketing
Plain Text
Consumers: 59% consumer content quality influence. Source: Adobe (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-quality-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/content-quality-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- consumer content quality influence for Consumers<br><small>Source: Adobe (2024) · <a href="https://lighthousedata.io/data/content-quality-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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