B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

43%

43% -- share of content producers finding performance measurement complex for content producers (2025)

2025  · Content Marketing Institute

43% of content producers find measuring content performance complex.

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Attribution: Content Marketing Institute View source
Lighthouse Research Team
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Source verified Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
content producers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Content Marketing Institute Primary Tier C
https://www.jbimpact.com/en/post/content-calendar-the-secret-method-of-successful-marketers ↗
Confidence: 55/100 Vintage: 2025 Channel: Wayback
Source Article
Content Calendar: The Secret Method of Successful Marketers
Content Calendar: The Secret Method of Successful Marketers - JB Impact - Jun 22, 2025 - 7 min read Want to know the secret of marketers who dominate their industries? They all use a content calendar to precisely orchestrate their marketing strategy. Our digital marketing and community management ex…
Original Research
Content Marketing Institute · Original study ↗

Cited from a Content Marketing Institute study; methodology not described in source

Methodology documented
Industrymarketing
Plain Text
content producers: 43% share of content producers finding performance measurement complex. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-producers-measurement-complexity-cmi
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<blockquote cite="https://lighthousedata.io/data/content-producers-measurement-complexity-cmi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of content producers finding performance measurement complex for content producers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/content-producers-measurement-complexity-cmi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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