C
Evidence Grade C
Use with Hedging
Recent
59%
59% — content percentage for B2C marketers planning to increase spendings on content marketing (2025)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
50
Freshness
80
Sources (8)
Porch Group Media (PGM) in partnership with Ascend2
Primary
Tier A
https://porchgroupmedia.com/blog/data-driven-marketing-statistics-on-how-b2cs-build-audiences/ ↗
Source Article
Data is the foundation of successful marketing, empowering you to truly understand and engage with your target audience to accommodate their needs, preferences, and behaviors.
Today’s advertising landscape is crowded, noisy, and fiercely competitive. Between information overload and an array of opti…
Also cited by
blog.99firms.com
https://blog.99firms.com/digital-marketing-statistics
2026-05-01
SharpSpring / Ascend2
https://www.ama.org/2021/11/29/the-state-of-martech-new-research-why-your-result…
2026-05-01
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2026-05-01
IAB (Interactive Advertising Bureau)
https://www.iab.com/news/iab-annual-report-2018
2026-05-01
2026-05-01
Original Research
SharpSpring / Ascend2
· Original study ↗
Segmentation
IndustryB2C
RoleAll marketers
Channelcontent
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2C marketers planning to increase spendings on content marketing: 59% content percentage. Source: Porch Group Media (PGM) in partnership with Ascend2 (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/content-percentage-b2c-marketers-planning-to-increase-spendings-on-content-marketing-2025
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<blockquote cite="https://lighthousedata.io/data/content-percentage-b2c-marketers-planning-to-increase-spendings-on-content-marketing-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> — content percentage for B2C marketers planning to increase spendings on content marketing<br><small>Source: Porch Group Media (PGM) in partnership with Ascend2 (2025) · <a href="https://lighthousedata.io/data/content-percentage-b2c-marketers-planning-to-increase-spendings-on-content-marketing-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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