B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

39%

39% -- content strategy purchase alignment gap for tržniki (marketers) (2025)

Name: Content Strategy Purchase Alignment Gap Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2025 · Content Marketing Institute

39% of marketers admit that their content is not aligned with how customers actually make purchases.

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Attribution: Content Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

39%

Unit

Percentage

Data Vintage

2025

Entity

tržniki (marketers)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Content Marketing Institute Primary Tier C

https://madwise.si/blog/strategija-trzenja-ne-deluje/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

4 znaki, da vaša strategija trženja ne deluje - Madwise Blog

4 znaki, da vaša strategija trženja ne deluje Previsok vložek, nizek odziv, preveč ugibanja. Če vam je to znano, je čas, da preverite, ali vaša strategija trženja sploh še deluje. Odkrijte, katere napake se ponavljajo najpogosteje in kako jih pravočasno popraviti, preden izgubite prodajo. Kategorije…

Original Research

Content Marketing Institute · Original study ↗

Methodology

Cited from Content Marketing Institute research on strategy and buying process; secondary citation

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

tržniki (marketers): 39% content strategy purchase alignment gap. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-not-linked-to-buying-39-percent

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<blockquote cite="https://lighthousedata.io/data/content-not-linked-to-buying-39-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- content strategy purchase alignment gap for tržniki (marketers)<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/content-not-linked-to-buying-39-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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