B Evidence Grade B Graded under review Safe to Cite Dated

80%

80% -- content marketing metrics usage rate for organizations (2021)

Name: Content Marketing Metrics Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2021 · Content Marketing Institute

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Attribution: Content Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2021

Entity

organizations

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Content Marketing Institute Primary Tier C

https://t2marketinginternational.com/daily-minute-master-series-february-8-2021/ ↗

Confidence: 23/100 Vintage: 2021 Channel: Deep Crawl

Source Article

Daily Minute Master Series – February 8, 2021 The Marketing Rundown Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date Everything you need to know about media, marketing, and digital news from the week all together in one place. [revue_subscribe] Social Media 7 Alternative Soc…

Original Research

Content Marketing Institute · Original study ↗

Methodology

Cited from Content Marketing Institute's 2021 report; described as 'more than 80 percent'

Methodology documented

Segmentation

IndustryB2B RegionNorth America RoleContent Marketer Channelcontent

Cite this stat

Plain Text

organizations: 80% content marketing metrics usage rate. Source: Content Marketing Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-metrics-usage-2021

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<blockquote cite="https://lighthousedata.io/data/content-metrics-usage-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- content marketing metrics usage rate for organizations<br><small>Source: Content Marketing Institute (2021) · <a href="https://lighthousedata.io/data/content-metrics-usage-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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