B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- content marketing misdirected rate for content marketing (2023)
According to Trustmary, 80% of content marketing is created and directed to the wrong audience.
- Attributed to Trustmary without specific survey methodology or date details.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustmary
Primary
Tier C
https://www.saasgenius.com/blog-sales/9-tips-to-create-an-effective-b2b-sales-plan/ ↗
Source Article
Tips To Create an Effective B2B Sales Plan (2023)
Companies in rapidly growing markets often find it challenging to grow when they fail to prepare for heightened market competition.
Forrester forecasts that the B2B eCommerce market sales alone will increase to $3 trillion by 2027, accounting for only 24% of the overall B2B sales. Such predictions s…
Original Research
Trustmary
· Original study ↗
Methodology
Cited from trustmary; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
content marketing: 80% content marketing misdirected rate. Source: Trustmary (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-wrong-audience-80
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<blockquote cite="https://lighthousedata.io/data/content-marketing-wrong-audience-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- content marketing misdirected rate for content marketing<br><small>Source: Trustmary (2023) · <a href="https://lighthousedata.io/data/content-marketing-wrong-audience-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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