B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

70%

70% -- marketers saying content marketing more effective than paid advertising for marketers (2024)

Name: Marketers Saying Content Marketing More Effective Than Paid Advertising Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2024 · Content Marketing Institute

70% of marketers say that content marketing is more effective than paid advertising.

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Attribution: Content Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2024

Entity

marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Content Marketing Institute Primary Tier C

https://applaunchpartners.com/target-audience-actionable-marketing-guide/ ↗

Confidence: 48/100 Vintage: 2024 Channel: Common Crawl

Source Article

Target Audience: Actionable Marketing Guide

Original Research

Content Marketing Institute · Original study ↗

Methodology

Cited as a 2024 Content Marketing Institute study; secondary citation

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketers: 70% marketers saying content marketing more effective than paid advertising. Source: Content Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-vs-paid-ads-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/content-marketing-vs-paid-ads-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketers saying content marketing more effective than paid advertising for marketers<br><small>Source: Content Marketing Institute (2024) · <a href="https://lighthousedata.io/data/content-marketing-vs-paid-ads-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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