B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- video creation desire for content marketers (2022)
35% of content marketers wish they could create more videos.
- Feel they lack resources to create more videos
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Parse.ly
Primary
Tier A
https://salesfuel.com/help-your-clients-master-content-creation/ ↗
Source Article
Help Your Clients Master Content Creation
Content creation is the backbone of a successful organization. You can’t educate potential and current customers about your client’s products or services without well-written and provoking emails, blog posts, white papers, etc. And you can’t hold their attention if your client’s website doesn’t prov…
Original Research
Parse.ly
· Original study ↗
Methodology
Survey of content marketers conducted by Parse.ly
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
content marketers: 35% video creation desire. Source: Parse.ly (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-video-desire-2022
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<blockquote cite="https://lighthousedata.io/data/content-marketing-video-desire-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- video creation desire for content marketers<br><small>Source: Parse.ly (2022) · <a href="https://lighthousedata.io/data/content-marketing-video-desire-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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