B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
82%
82% -- content marketing usage for B2B marketers (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
HiveFire
Primary
Tier A
https://exob2b.com/en/strategies-for-content-marketing-creation-more-popular-than-seo-strategies-on-… ↗
Source Article
Strategies for content marketing creation: more popular than SEO strategies
Background
How many times a week do you use the internet while at work to find the answers to one of your questions? Whereas a few years ago the reaction of every good internet user was to use an internet search engine (namely Google), the cards seem to have progressively changed hands. For example,…
Original Research
HiveFire
· Original study ↗
Methodology
Study conducted by HiveFire.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 82% | |
| 2023 (current) | 73% | -11.0% |
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B marketers: 82% content marketing usage. Source: HiveFire (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-usage-b2b-2023
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<blockquote cite="https://lighthousedata.io/data/content-marketing-usage-b2b-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- content marketing usage for B2B marketers<br><small>Source: HiveFire (2023) · <a href="https://lighthousedata.io/data/content-marketing-usage-b2b-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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