B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

71%

71% -- content marketing traffic goal rate for B2B companies (2021)

2021  · SEMrush

71% of surveyed companies want to generate more website traffic with their content marketing.

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Attribution: SEMrush View source
Lighthouse Research Team
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Source verified Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2021
Entity
B2B companies
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
SEMrush Primary Tier C
https://www.invictus-lead-generation.de/en/b2b-content-marketing-agentur-kompletter-leitfaden-2021/ ↗
Confidence: 55/100 Vintage: 2021 Channel: Deep Crawl
Source Article
Finding the best B2B content marketing agency: Tips & criteria
So you're thinking about a B2B Content Marketing Agency To commission. But before you do that, you should prepare yourself. The following explains what to look out for when making your choice and shows you which agencies are the best in the DACH region. To make the significance of this decision clea…
Original Research
SEMrush · Original study ↗

SEMrush survey cited by secondary source

Methodology documented
Industrymarketing
Plain Text
B2B companies: 71% content marketing traffic goal rate. Source: SEMrush (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-traffic-goal-2021
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<blockquote cite="https://lighthousedata.io/data/content-marketing-traffic-goal-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- content marketing traffic goal rate for B2B companies<br><small>Source: SEMrush (2021) · <a href="https://lighthousedata.io/data/content-marketing-traffic-goal-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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