B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
73%
73% -- organizations with content marketing strategy percentage for organizations (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Agorapulse
Primary
Tier A
https://www.agorapulse.com/blog/what-is-curated-content/amp/ ↗
Source Article
Content Creation vs Content Curation: A Guide for Social Media Managers
Content marketing is an increasingly busy space. We have more channels, tools, content types, and competition than ever before.
So, is it better for brands to create content from scratch or is curating social media content produced by others a better approach?
What’s the Difference Between Content C…
Original Research
Agorapulse
· Original study ↗
Methodology
B2C Content Marketing Benchmarks report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
organizations: 73% organizations with content marketing strategy percentage. Source: Agorapulse (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-strategy
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<blockquote cite="https://lighthousedata.io/data/content-marketing-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- organizations with content marketing strategy percentage for organizations<br><small>Source: Agorapulse (2023) · <a href="https://lighthousedata.io/data/content-marketing-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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