B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

44%

44% -- share of content marketing effort on social media for marketers (2022)

Name: Share Of Content Marketing Effort On Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2022 · HubSpot

In 2022, 44% of marketers used content marketing on social media.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2022

Entity

marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://www.freshfinance.us/attract-retain-clients-using-finance-content/ ↗

Confidence: 48/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Attract & Retain Clients Using Finance Content - freshfinance

Content marketing is one of the best ways companies and advisors can improve their company’s search engine (SEO) rankings. 72% of online marketers describe content creation as their most effective SEO tactic, which helps potential clients looking for financial help find you. Content marketing is als…

Original Research

HubSpot · Original study ↗

Methodology

Cited from HubSpot

Methodology documented

Segmentation

IndustryFinTech RoleContent Marketer Channelsocial

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Plain Text

marketers: 44% share of content marketing effort on social media. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-social-media-2022

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<blockquote cite="https://lighthousedata.io/data/content-marketing-social-media-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of content marketing effort on social media for marketers<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/content-marketing-social-media-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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