B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
39%
39% -- share of cmos finding channel most difficult for revenue attribution for content marketing (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DemandLab
Primary
Tier B
https://martechasia.net/social-media/cmos-find-social-media-most-difficult-to-measure-for-revenue-at… ↗
Source Article
Social Media as most difficult to measure for sales revenue | DigiconAsia
Social media marketing emerged as the most difficult to analyse in terms of attributing marketing results to sales revenue.
Even though social media is integral to most CMO’s overall marketing plans, it remains one of the most difficult tactics to measure in terms of revenue.
This insight comes from…
Original Research
DemandLab
· Original study ↗
Methodology
DemandLab Revenue Attribution Outlook Survey
Methodology documented
Segmentation
IndustryMedia
RegionAPAC
RoleCMO
Channelcontent
Cite this stat
Plain Text
content marketing: 39% share of cmos finding channel most difficult for revenue attribution. Source: DemandLab (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-revenue-attribution-difficulty-39
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<blockquote cite="https://lighthousedata.io/data/content-marketing-revenue-attribution-difficulty-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share of cmos finding channel most difficult for revenue attribution for content marketing<br><small>Source: DemandLab (2024) · <a href="https://lighthousedata.io/data/content-marketing-revenue-attribution-difficulty-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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