B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
176
176 -- martech products removed for Content Marketing martech category (2026)
In 2026, the Content Marketing martech category experienced the removal of 176 products, representing the largest outflow of any category.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
176
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scott Brinker (chiefmartec.com)
Primary
Tier B
https://arisegtm.com/blog/state-of-martech-2026-gtm-tech-stack ↗
Source Article
State of Martech 2026: What It Means for Your GTM Tech Stack
Original Research
Scott Brinker (chiefmartec.com)
· Original study ↗
Methodology
Category-level churn from State of Martech 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Content Marketing martech category: 176 martech products removed. Source: Scott Brinker (chiefmartec.com) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-removals-2026
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<blockquote cite="https://lighthousedata.io/data/content-marketing-removals-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>176</strong> -- martech products removed for Content Marketing martech category<br><small>Source: Scott Brinker (chiefmartec.com) (2026) · <a href="https://lighthousedata.io/data/content-marketing-removals-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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