B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- pct marketers saying content marketing generates more qualified leads than paid ads for Marketers (Content Marketing Institute survey) (2025)
Over 70% of marketers say content marketing generates more qualified leads than paid advertising.
- Secondary citation of a Content Marketing Institute (2025) survey without full methodology or sample size details
- Source states 'Over 70%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://obeliskinfotech.com/top-10-content-writing-service-providers-india/ ↗
Source Article
Top 10 Content Writing Service Providers India | Obelisk
In this fast-paced world, great content remains crucial to any inbound marketing strategy. If you are planning to hire content writing services in India, this list of the Top 10 Content Writing Service Providers in India will help you choose a reliable partner.
These agencies have specializations in…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Secondary citation explicitly attributed to Content Marketing Institute (2025); original survey methodology and sample size not stated in this source. Figure stated as 'over 70%'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers (Content Marketing Institute survey): 70% pct marketers saying content marketing generates more qualified leads than paid ads. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-qualified-leads-vs-paid-ads-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/content-marketing-qualified-leads-vs-paid-ads-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- pct marketers saying content marketing generates more qualified leads than paid ads for Marketers (Content Marketing Institute survey)<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/content-marketing-qualified-leads-vs-paid-ads-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.