B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
20%
20% -- share of digital marketers rating content marketing most effective for digital marketers (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thatweblook.co.uk
Primary
Tier C
https://www.thatweblook.co.uk/blog/why-website-metrics-and-analytics-are-critical-for-business-growt… ↗
Source Article
Why Website Metrics and Analytics Are Critical for Business Growth
The phrase “content is king” has been one of the main tenets of digital marketing for the last decade. While the landscape of digital marketing has changed, the importance of great content has not.
In a global survey about the most effective online marketing tactics, 20% of digital marketers acknowl…
Original Research
thatweblook.co.uk
· Original study ↗
Methodology
Global survey of most effective online marketing tactics; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital marketers: 20% share of digital marketers rating content marketing most effective. Source: thatweblook.co.uk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-most-effective-tactic-20pct
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<blockquote cite="https://lighthousedata.io/data/content-marketing-most-effective-tactic-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of digital marketers rating content marketing most effective for digital marketers<br><small>Source: thatweblook.co.uk (2024) · <a href="https://lighthousedata.io/data/content-marketing-most-effective-tactic-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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