B
Evidence Grade B
Graded
under review
Safe to Cite
Current
74%
74% -- companies reporting increased leads for companies using content marketing (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Curata
Primary
Tier C
https://alokbadatia.com/why-is-content-marketing-strategy-important-for-your-business/3/ ↗
Source Article
Why is content marketing strategy important for your business? >
Original Research
Curata
· Original study ↗
Methodology
Blog citing Curata survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using content marketing: 74% companies reporting increased leads. Source: Curata (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-leads-74
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<blockquote cite="https://lighthousedata.io/data/content-marketing-leads-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- companies reporting increased leads for companies using content marketing<br><small>Source: Curata (2026) · <a href="https://lighthousedata.io/data/content-marketing-leads-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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