B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3
3 -- content marketing leads vs outbound for Content marketing (vs outbound tactics) (2021)
Content marketing generates 3x as many leads compared to outbound tactics.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Metric
Primary
Tier C
https://digitalthoughtz.com/2021/07/17/statistics-on-content-marketing/ ↗
Source Article
Top 20 Statistics on Content Marketing every marketer must know
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The importance of content marketing is to create and distribute relevant content so that your prospects and customers can learn about your business, expertise, and products or services.
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Original Research
Demand Metric
· Original study ↗
Methodology
Lead generation multiple vs outbound tactics as baseline; original study year not stated in secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Content marketing (vs outbound tactics): 3 content marketing leads vs outbound. Source: Demand Metric (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-leads-3x-outbound
HTML Embed
<blockquote cite="https://lighthousedata.io/data/content-marketing-leads-3x-outbound" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- content marketing leads vs outbound for Content marketing (vs outbound tactics)<br><small>Source: Demand Metric (2021) · <a href="https://lighthousedata.io/data/content-marketing-leads-3x-outbound" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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