B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- content marketing purchase influence rate for consumers (2020)
A company’s content marketing has influenced purchases for 82% of consumers, according to a survey.
- Original survey source, methodology, and sample size are not specified in the text.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
glenmont.co
Primary
Tier C
https://glenmont.co/the-hitchhikers-guide-to-repurposing-content-in-2020/ ↗
Source Article
The Hitchhiker's Guide to Repurposing Content in 2020
Content marketing is an effective inbound marketing strategy. A company’s content marketing has influenced purchases for 82 percent of consumers, according to one survey.
But many entrepreneurs don’t have time to constantly produce new content.
What if we told you the same content you’ve already pro…
Original Research
glenmont.co
· Original study ↗
Methodology
Cited survey, original source not named
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
consumers: 82% content marketing purchase influence rate. Source: glenmont.co (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-influenced-purchases-82-percent
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<blockquote cite="https://lighthousedata.io/data/content-marketing-influenced-purchases-82-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- content marketing purchase influence rate for consumers<br><small>Source: glenmont.co (2020) · <a href="https://lighthousedata.io/data/content-marketing-influenced-purchases-82-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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