B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- businesses reporting content marketing increases leads for businesses using content marketing (2025)
As many as 74% of businesses report that incorporating content marketing increases their leads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
letsrefresh.io
Primary
Tier C
https://www.letsrefresh.io/blog/seo-digital-marketing-content-strategy ↗
Source Article
SEO Meets Content: A Guide to Digital Marketing Success | Refresh
SEO digital marketing content strategy is the backbone of any thriving online presence. It's how brands ensure that their websites are not just seen by potential customers but also engaging enough to drive action. In our digital world, it's more important than ever for businesses to amplify their on…
Original Research
letsrefresh.io
· Original study ↗
Methodology
Statistic cited without named original study or methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using content marketing: 74% businesses reporting content marketing increases leads. Source: letsrefresh.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-increases-leads-74pct
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<blockquote cite="https://lighthousedata.io/data/content-marketing-increases-leads-74pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- businesses reporting content marketing increases leads for businesses using content marketing<br><small>Source: letsrefresh.io (2025) · <a href="https://lighthousedata.io/data/content-marketing-increases-leads-74pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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