B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

70%

70% -- feel closer to sponsoring company for business decision makers (2026)

Name: Feel Closer To Sponsoring Company Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2026 · Roper Public Affairs

70% of business decision makers say that content marketing makes them feel closer to the sponsoring company.

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Attribution: Roper Public Affairs View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2026

Entity

business decision makers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Roper Public Affairs Primary Tier C

http://www.webds.com/blog/marketing/why-effective-business-owners-hire-content-marketing-manager/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Why effective business owners hire content marketing manager

Original Research

Roper Public Affairs · Original study ↗

Methodology

Roper Public Affairs survey, cited secondhand

Methodology documented

Segmentation

IndustryB2B Company SizeMid-market RoleContent Marketer Channelcontent

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Plain Text

business decision makers: 70% feel closer to sponsoring company. Source: Roper Public Affairs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-feel-closer-to-company

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<blockquote cite="https://lighthousedata.io/data/content-marketing-feel-closer-to-company" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- feel closer to sponsoring company for business decision makers<br><small>Source: Roper Public Affairs (2026) · <a href="https://lighthousedata.io/data/content-marketing-feel-closer-to-company" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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