B
Evidence Grade B
Safe to Cite
Dated
69%
69% -- social media engagement rate drop for Estee Lauder (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (3)
L2 Inc.
Primary
Tier B
https://www.l2inc.com/insights/winners-and-losers-weekly ↗
Source Article
Is It Content Marketing or Sales Collateral?
Also cited by
digitalinformationworld.com
https://www.digitalinformationworld.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
Original Research
L2 Inc.
· Original study ↗
Methodology
Drop in engagement rates after Kendall Jenner's break from Instagram
Segmentation
Industrymarketing
Cite this stat
Plain Text
Estee Lauder: 69% social media engagement rate drop. Source: L2 Inc. (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-engagement-rate-drop
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<blockquote cite="https://lighthousedata.io/data/content-marketing-engagement-rate-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- social media engagement rate drop for Estee Lauder<br><small>Source: L2 Inc. (2016) · <a href="https://lighthousedata.io/data/content-marketing-engagement-rate-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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