B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

75%

75% -- share of b2b marketers using content marketing to build credibility and trust for B2B marketers (2024)

Name: Share Of B2B Marketers Using Content Marketing To Build Credibility And Trust Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2024 · b2bgrowthessentials.com

Research indicates that content marketing enables 75% of B2B marketers to build credibility and trust with their target audience.

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Attribution: b2bgrowthessentials.com View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

75%

Unit

Percentage

Data Vintage

2024

Entity

B2B marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

b2bgrowthessentials.com Primary Tier C

https://b2bgrowthessentials.com/the-latest-b2b-content-marketing-trends/ ↗

Confidence: 48/100 Vintage: 2024 Channel: Common Crawl

Source Article

The Latest B2B Content Marketing Trends

Original Research

b2bgrowthessentials.com · Original study ↗

Methodology

Research cited in article; attribution unclear

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B marketers: 75% share of b2b marketers using content marketing to build credibility and trust. Source: b2bgrowthessentials.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-credibility-trust-75

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<blockquote cite="https://lighthousedata.io/data/content-marketing-credibility-trust-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of b2b marketers using content marketing to build credibility and trust for B2B marketers<br><small>Source: b2bgrowthessentials.com (2024) · <a href="https://lighthousedata.io/data/content-marketing-credibility-trust-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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