B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- consumers feeling connected to brand via content for Consumers (2024)
70% of people say content marketing helps them feel more connected to a brand.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
natalieminhinteractive.com
Primary
Tier C
https://natalieminhinteractive.com/why-you-should-invest-in-content-marketing/ ↗
Source Article
Why you should invest in content marketing? - Natalie Minh Interactive
08 Mar Why you should invest in content marketing?
Are you aware of how content marketing can advance your business and build your brand?
Let me first explain what content marketing is…
Content marketing is the creation and use of written content to increase a company’s authority, brand awareness, a…
Original Research
natalieminhinteractive.com
· Original study ↗
Methodology
Research cited without original study details
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 70% consumers feeling connected to brand via content. Source: natalieminhinteractive.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-brand-connection
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<blockquote cite="https://lighthousedata.io/data/content-marketing-brand-connection" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers feeling connected to brand via content for Consumers<br><small>Source: natalieminhinteractive.com (2024) · <a href="https://lighthousedata.io/data/content-marketing-brand-connection" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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