B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
84%
84% -- percentage of businesses finding content marketing effective for brand awareness for businesses using content marketing (2025)
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Lighthouse Research Team
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Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.kristinaproffitt.com/how-can-content-marketing-help-a-business/ ↗
Source Article
How Can Content Marketing Help a Business? - Kristina Proffitt, Marketing Consulting and Execution
For many modern businesses, content marketing – sometimes called inbound marketing – guides prospects down the marketing funnel. Whether a small business or a global enterprise, it’s an important part of a B2C or B2B marketing strategy.
How can content marketing help a business?
Like copywriting, qu…
Original Research
Forbes
· Original study ↗
Methodology
Forbes study cited secondhand by consultant blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using content marketing: 84% percentage of businesses finding content marketing effective for brand awareness. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-brand-awareness-84
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<blockquote cite="https://lighthousedata.io/data/content-marketing-brand-awareness-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- percentage of businesses finding content marketing effective for brand awareness for businesses using content marketing<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/content-marketing-brand-awareness-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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