C
Evidence Grade C
Use with Hedging
Aging
91%
91% — content marketing adoption rate b2b for B2B marketers — using content marketing (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
51
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Sources (10)
Pipeline360
Primary
Tier A
https://www.pipeline-360.com/news/h2-2024-state-of-b2b-pipeline-growth ↗
Source Article
1 in 2 B2B Marketers Can’t Reach Their Goals
BOULDER, Colo., October 8, 2024 – Pipeline360, Integrate’s media business, revealed new survey results from the “H2 2024 State of B2B Pipeline Growth” report. The survey found that about 50% of B2B marketers can’t reach their goals for this year, but when…
Also cited by
2026-05-01
Modern Marketing Partners
https://www.modernmarketingpartners.com/2012/11/06/content-marketing-survey-resu…
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Content Marketing Institute B2B Report 2024
https://contentmarketinginstitute.com/articles/b2b-content-marketing-research/
2026-05-01
Original Research
Content Marketing Institute
· Original study ↗
Methodology
CMI 2024 B2B Content Marketing Report. Annual survey of B2B marketers across industries, company sizes, and regions.
Study: Unknown
Segmentation
Industrygeneral
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B marketers — using content marketing: 91% content marketing adoption rate b2b. Source: Pipeline360 (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/content-marketing-adoption-rate-b2b-b2b-marketers-using-content-marketing-2024
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<blockquote cite="https://lighthousedata.io/data/content-marketing-adoption-rate-b2b-b2b-marketers-using-content-marketing-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> — content marketing adoption rate b2b for B2B marketers — using content marketing<br><small>Source: Pipeline360 (2024) · <a href="https://lighthousedata.io/data/content-marketing-adoption-rate-b2b-b2b-marketers-using-content-marketing-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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