B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- cost savings percentage for content marketing vs traditional marketing (2023)
Content marketing costs 62% less than traditional marketing methods on average.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
7 Most Effective Digital Advertising Channels for B2B
7 Most Effective Digital Advertising Channels for B2B
The digital advertising channels you choose can make or break your ability to generate leads and scale your business.
According to McKinsey, B2B buyers now use 10+ channels to engage brands throughout their purchase journeys, and meeting your uni…
Methodology
Secondary blog citing unspecified research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 62% | |
| 2025 | 62% | 0% |
| 2026 | 63% | +1.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
content marketing vs traditional marketing: 62% cost savings percentage. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-62pct-lower-cost
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<blockquote cite="https://lighthousedata.io/data/content-marketing-62pct-lower-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- cost savings percentage for content marketing vs traditional marketing<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/content-marketing-62pct-lower-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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