B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
3
3 -- lead generation multiplier for Content marketing (vs traditional marketing) (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://simongroup.com/content-marketing-plan-part1/ ↗
Source Article
How to Create a Content Marketing Plan and Be Successful Blog - The Simon Group
Part 1 of 4: What to do the first 3 weeks to prepare
Now that that is out in the open, let’s get started…
Vertical Measures, a digital marketing agency that helps other clients and agencies broaden their content marketing strategies, does an excellent job of teaching us how to get your content marke…
Original Research
HubSpot
· Original study ↗
Methodology
Undated blog post attributing the figure to HubSpot; paired with the 62% cost-savings claim. Original HubSpot research methodology not described in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Content marketing (vs traditional marketing): 3 lead generation multiplier. Source: HubSpot (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-3x-more-leads
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<blockquote cite="https://lighthousedata.io/data/content-marketing-3x-more-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- lead generation multiplier for Content marketing (vs traditional marketing)<br><small>Source: HubSpot (2012) · <a href="https://lighthousedata.io/data/content-marketing-3x-more-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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