B Evidence Grade B Graded under review Safe to Cite Aging

82%

82% -- share of customers viewing 5plus content items for buyers (2024)

2024  · Propeller CRM

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Attribution: Propeller CRM View source
Lighthouse Research Team
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Source verified Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2024
Entity
buyers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Propeller CRM Primary Tier C
https://podcastingwithpurpose.com/7-exciting-sales-statistics-thatll-build-visibility-and-influence-… ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
7 Exciting Sales Statistics that’ll build visibility and influence the sale for Coaches & Consultants
Stumbled across some exciting sales statistics this week that as coaches and consultants you’ll want to be aware of as you continue to create and share content and even have sales conversations with prospective customers. Each of these 7 statistics confirm the importance of creating valuable and com…
Original Research
Propeller CRM · Original study ↗

Propeller CRM study cited via secondary blog

Methodology documented
IndustryB2B RoleAll marketers Channelcontent
Plain Text
buyers: 82% share of customers viewing 5plus content items. Source: Propeller CRM (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-items-before-purchase-82
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<blockquote cite="https://lighthousedata.io/data/content-items-before-purchase-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of customers viewing 5plus content items for buyers<br><small>Source: Propeller CRM (2024) · <a href="https://lighthousedata.io/data/content-items-before-purchase-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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