B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- content marketing goal achievement brand awareness for advertisers and marketers (2022)
More than 88% of advertisers and marketers state that the most achieved content marketing goal is brand awareness and building credibility.
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Lighthouse Research Team
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oberlo
Primary
Tier C
https://scagwebsites.com/important-content-marketing-statistics-2022/ ↗
Source Article
Important Content Marketing Statistics 2022
As Bill Gates says: “Content is king.” A digital marketing speaker Hong Kong agrees that it is one of the most vital elements of digital marketing. According to a social media agency Hong Kong, content is one of the most effective ways to drive website traffic. For a video marketing agency Hong Kong…
Original Research
Oberlo
· Original study ↗
Methodology
Cites Oberlo compilation
Methodology documented
Segmentation
Industrymarketing
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advertisers and marketers: 88% content marketing goal achievement brand awareness. Source: Oberlo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-goal-brand-awareness-2022
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<blockquote cite="https://lighthousedata.io/data/content-goal-brand-awareness-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- content marketing goal achievement brand awareness for advertisers and marketers<br><small>Source: Oberlo (2022) · <a href="https://lighthousedata.io/data/content-goal-brand-awareness-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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