B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

88%

88% -- share of leaders reporting doubled content demand for marketing and CX leaders (2023)

Name: Share Of Leaders Reporting Doubled Content Demand Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2023 · Adobe

88% of marketing and CX leaders state that content demand has at least doubled over the past two years.

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Attribution: Adobe View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

88%

Unit

Percentage

Data Vintage

2023

Entity

marketing and CX leaders

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Adobe Primary Tier B

https://www.antegma.com/en/insights/2023/06/12/my-experience-at-adobe-summit-emea-2023-a-dive-into-m… ↗

Confidence: 53/100 Vintage: 2023 Channel: Common Crawl

Source Article

My Experience at Adobe Summit EMEA 2023: A Dive into Major Innovations and Sustainability

Original Research

Adobe · Original study ↗

Methodology

Adobe research cited at Adobe Summit EMEA 2023

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketing and CX leaders: 88% share of leaders reporting doubled content demand. Source: Adobe (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-demand-doubled-marketing-leaders

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<blockquote cite="https://lighthousedata.io/data/content-demand-doubled-marketing-leaders" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of leaders reporting doubled content demand for marketing and CX leaders<br><small>Source: Adobe (2023) · <a href="https://lighthousedata.io/data/content-demand-doubled-marketing-leaders" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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