B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- share citing content not tied to customer journey for B2B marketers with less effective content strategies (2025)
Among B2B marketers with less effective content strategies, 39% stated their content was not sufficiently tied to the customer journey.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://digitalmonkmarketing.com/content-marketing-strategy-clusters-vs-traditional-blogging/ ↗
Source Article
Content Marketing Strategy: Clusters vs Traditional Blogs in 2026
Your 80th Blog Post Might Be Doing Less Than Your 20th
A Calgary business has been publishing twice a month for years. There are articles on customer questions, buying advice, seasonal topics and industry trends. Eighty posts later, the blog looks healthy.
Then someone clicks through it.
The article…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute study, as cited by Digital Monk Marketing
Methodology documented
Segmentation
IndustryB2B
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
B2B marketers with less effective content strategies: 39% share citing content not tied to customer journey. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-customer-journey-tie-2025
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<blockquote cite="https://lighthousedata.io/data/content-customer-journey-tie-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share citing content not tied to customer journey for B2B marketers with less effective content strategies<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/content-customer-journey-tie-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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