B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- content creation and sharing for Australian consumers (2022)
39% of Australian survey respondents create and share their own content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2022
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier A
https://paulbudde.com/blog/digital-media-apps-services/internet-tv-now-larger-than-broadcast-tv/ ↗
Source Article
Internet TV now larger than Broadcast TV - Paul Budde Consultancy
According to a survey conducted by the ANU’s Social Research Centre, online services have surpassed broadcast TV as the preferred way for Australian adults to watch screen content. The survey found that 66% of respondents had an online subscription service last year, up from 62% in 2021. Free video …
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte Media Consumer Survey 2022
Methodology documented
Segmentation
Industrymedia_entertainment
RegionAU
Channelcontent
Cite this stat
Plain Text
Australian consumers: 39% content creation and sharing. Source: Deloitte (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-creators-deloitte-2022
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<blockquote cite="https://lighthousedata.io/data/content-creators-deloitte-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- content creation and sharing for Australian consumers<br><small>Source: Deloitte (2022) · <a href="https://lighthousedata.io/data/content-creators-deloitte-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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