B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- share of generative ai use cases for generative AI content creation (2025-04)
Content creation accounts for 23% of generative AI use cases, making it the dominant reason for use.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025-04
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier B
https://designerly.com/how-ai-in-marketing-is-shaping-the-future-of-customer-engagement/ ↗
Source Article
How AI in Marketing Is Shaping the Future of Customer Engagement - Designerly
Artificial intelligence (AI) is changing how businesses connect with customers by helping brands create faster and more meaningful interactions. These tools are no longer limited to large companies — today, they’re within reach for small businesses, independent designers, and marketers who want to s…
Original Research
Harvard Business Review
· Original study ↗
Methodology
April 2025 Harvard Business Review study
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
generative AI content creation: 23% share of generative ai use cases. Source: Harvard Business Review (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-creation-share-gen-ai-use
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<blockquote cite="https://lighthousedata.io/data/content-creation-share-gen-ai-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of generative ai use cases for generative AI content creation<br><small>Source: Harvard Business Review (2025-04) · <a href="https://lighthousedata.io/data/content-creation-share-gen-ai-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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