B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- content as core strategy rate for marketers (2023)
81% of marketers view content as a core business strategy.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
jarthur.co
Primary
Tier C
https://jarthur.co/why-content-marketing-is-key-to-a-successful-business-strategy-in-2023/ ↗
Source Article
Why Content Marketing is Key to a Successful Business Strategy in 2023
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
As a business owner, you’re always looking for new ways to reach and grow your audience. In today’s digital world, content marketing is one of the most effective methods you can use. Content market…
Original Research
jarthur.co
· Original study ↗
Methodology
Blog citing unnamed research sources
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 81% content as core strategy rate. Source: jarthur.co (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-core-business-strategy-2023
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<blockquote cite="https://lighthousedata.io/data/content-core-business-strategy-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- content as core strategy rate for marketers<br><small>Source: jarthur.co (2023) · <a href="https://lighthousedata.io/data/content-core-business-strategy-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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