B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- content collaboration priority rate for Businesses (2022)
73% of businesses plan to prioritize content collaboration between marketing and sales teams.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://bertey.com/content-marketing-statistics-insights ↗
Source Article
Content Marketing Statistics & Insights [Updated for 2024] - Bertey
Last Updated on 3rd May 2026
Decoding Content Marketing: 50 Impactful Statistics and Insights
To navigate the complexities and nuances of content marketing, understanding key statistics is essential. When you’re looking to present the case to stakeholders for implementation of content marketing camp…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Citing CMI B2B Content Marketing 2022 Benchmarks report
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Businesses: 73% content collaboration priority rate. Source: Content Marketing Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-collaboration-priority
HTML Embed
<blockquote cite="https://lighthousedata.io/data/content-collaboration-priority" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- content collaboration priority rate for Businesses<br><small>Source: Content Marketing Institute (2022) · <a href="https://lighthousedata.io/data/content-collaboration-priority" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.