B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
87%
87% -- percentage of b2b marketers saying content helped brand awareness for B2B marketers (2023)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.numerounoweb.com/content-marketing/the-1-content-marketing-tip-that-no-business-should-i… ↗
Source Article
The #1 Content Marketing Tip You Shouldn’t Ignore
Using content marketing to help market your website is not only highly recommended, but also absolutely essential. Content is king…and now it’s kinglier than ever. If your website isn’t full of quality content that resonates with your potential customers, you’re going to fall off the map when it com…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 87% percentage of b2b marketers saying content helped brand awareness. Source: Content Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-brand-awareness-b2b
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<blockquote cite="https://lighthousedata.io/data/content-brand-awareness-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- percentage of b2b marketers saying content helped brand awareness for B2B marketers<br><small>Source: Content Marketing Institute (2023) · <a href="https://lighthousedata.io/data/content-brand-awareness-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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