B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- marketers crediting content with brand awareness for B2B marketers (2025)
87% of B2B marketers credited content with generating brand awareness over the prior year.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier A
https://accent-technologies.com/sales-enablement/ ↗
Source Article
Sales Enablement Made Easy
Original Research
Content Marketing Institute
· Original study ↗
Methodology
CMI B2B Content Marketing Benchmarks 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 87% marketers crediting content with brand awareness. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-brand-awareness-87
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<blockquote cite="https://lighthousedata.io/data/content-brand-awareness-87" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- marketers crediting content with brand awareness for B2B marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/content-brand-awareness-87" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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